The Development and Challenges of Rural E-Commerce in China: An Operational Analysis Based on Big Data

This paper aims to explore rural e-commerce development in China, analyzing the challenges it faces. Through a questionnaire survey of Chinese rural e-commerce practitioners, this study summarizes the reasons, current situation, and characteristics of the rise of rural e-commerce in China, as well as its impact on the rural economy and farmers livelihoods. Additionally, this paper analyzes the difficulties and challenges encountered in developing rural e-commerce, such as logistics distribution, trust issues, and the digital divide. Finally, the paper presents policies and suggestions to promote the sustainable development of rural e-commerce in China.