AI-Driven Business Transformation: Leveraging Machine Learning for Enhanced Decision-Making
The 21st century is an age of transformation, and one thing can be clearly seen that every enterprise is embracing business transformation through Artificial Intelligence and Machine Learning for being ahead of the curve. In this abstract we understand the implications of AI driven business transformation — primarily, the way in which machine learning is changing the traditional forms of decisionmaking — companies currently have the speed, accuracy and data to create decisions according to Microsoft Word. ’ Scalable machine learning (ML) algorithms that can be distributed across hundreds of nodes, which can process data in seconds or milliseconds (depending on throughput requirements),(4) and which can compute over all of their historical data in seconds or minutes allows organisations to identify patterns, predict the future, automate processes and this can substantially enhance operational effectiveness and strategic planning. The machine part of machine learning refers to this subset of AI, and it is basically what allows systems to learn from previous data and improve over time without having to be explicitly programmed. This ability has revolutionized daily decision making for the corporate sector and beyond, from finance and marketing to supply chain management, customer service, human resources and engineering. In finance, for example, ML-driven models can predict market trends or detect fraudulent behavior with a high degree of accuracy. Descriptive analytics helps to understand the patterns of customer behavior, enabling the business to implement campaigns that bring maximum conversion rates. ML systems scale across the entire business value chain by adapting both front-end customer touchpoints and back-end operations for an enterprise-wide transformation. Possibly one of the main advantages of applying ML in company decisionmaking points is the mitigation of human bias and mistakes. Costly decisions are often made based on intuition or past experiences but ML models aren't based on such subjective parameters; but they construct in the mode of objective data analysis making them more credible and reproducible than the prior. Furthermore, Machine learning builds adaptive systems that quickly adapt to disruptions in market conditions — contributing to real-time decision making.
Authors
- Jairaj Janakraj Sasane (ORCID: https://orcid.org/0009-0004-7957-795X)
- Dattatraya Arun Jadhav
- V.R. Dhole
- Sanket Charkha
- سهيل حسين صالحة
Institutions
- Savitribai Phule Pune University (IN)
Publication Details
- Published
- 2025-03-27
- DOI
- https://doi.org/10.1109/icfts62006.2025.11031982
- Primary Topic
- Big Data and Business Intelligence
- Type
- article
- Field-Weighted Citation Impact
- 0.00