Leveraging Hybrid Resnet-Gru Model to Analyze the Impact of Personal Interests and Family Influence on Career Path Decisions Through Professional Identity

This study investigates the impact of social contribution, stakeholder perception, and research development on students' university choice decisions in Hebei Province, China, with student satisfaction as a mediating variable. Utilizing a quantitative research approach, data were collected from first-year students in provincial universities and analyzed using structural equation modeling. The findings reveal that social contribution negatively impacts university choice but positively influences student satisfaction, which significantly drives university choice decisions. Stakeholder perception emerged as a strong predictor of both satisfaction and choice, while research development directly influences university choice without significantly affecting satisfaction. These results highlight the importance of aligning universities’ external contributions with student-centered initiatives to enhance satisfaction and attract prospective students. The study provides valuable insights for higher education institutions seeking to optimize their strategic positioning in a competitive educational landscape.