A Multimodal Discourse Analysis of Aircraft Cabin Safety Briefing Card: A Visual Grammar Approach
Cabin safety briefing cards are informative texts and pictograms that provide detailed explanations of aircraft safety features, equipment usage, and procedures. They play a crucial role in cabin safety management. This study employs Kress & Van Leeuwen’s (1996) visual grammar framework to conduct a multimodal discourse analysis of safety instruction cards. The analysis aims to explore the interrelationships between visual images, textual elements, and other social symbols, and how they collectively contribute to the construction of cabin safety discourse. Received on: 06 April 2024 Accepted on: 11 May 2024 Published on: 21 June 2025
Authors
- Wenhua Zhao (ORCID: https://orcid.org/0000-0002-8061-2001)
Institutions
- Civil Aviation University of China (CN)
Publication Details
- Journal
- Insights into Language Culture and Communication
- Published
- 2025-06-21
- DOI
- https://doi.org/10.21622/ilcc.2025.05.1.1295
- Primary Topic
- Safety Warnings and Signage
- Type
- article
- Field-Weighted Citation Impact
- 0.00