The Effect of Narrative in Indian Politics: Analytical Study on Strategic Communication and Its Impact on Voter Behavior

This paper explores how political narratives shape public opinion and voter behavior in India. It examines how parties craft messages around issues like employment, welfare, and national security, and how these messages resonate with different age groups. The study uses media discourse analysis, digital sentiment tracking, and survey data to understand the evolving strategies of political communication. It finds that narratives are a powerful tool in mobilizing youth and shaping democratic engagement.