The Impact of Banking Awareness on Improving the Effectiveness of Banking Performance

The research aims on the impact of banking awareness among commercial banks in improving the effectiveness of banking performance and its dimensions (shareholder satisfaction, customer satisfaction, employee satisfaction, profit growth, diversity of services) The research included qualitative analysis of data related to commercial banks in the south of the country under study, which numbered (8) commercial banks, the study sample included a sample of workers in these banks, numbering (300) individuals, The analysis is based on a solid base that sought to reveal the practices of these banks in how banking awareness in the effectiveness of banking performance, and the study sought to test a number of hypotheses related to the relationship of influence between the variables of the study represented by the independent variable banking awareness and the variable dependent on the effectiveness of banking performance. The data was processed through statistical methods using the software (SPSS). Among the most important results: The results showed that the banks of the study sample had distinctive databases that reflected on the effectiveness of their performance. Performance effectiveness can make a big leap in the diversity of the services it provides by increasing its use of morphological awareness.