Rural revitalization effect of rural industry integration: Based on the utility perception perspective of rural residents

Based on the micro-data of China Land Economic Survey conducted in Jiangsu province and the utility perception of rural residents, this paper empirically analyzed the impact of rural industry integration on rural residents' satisfaction with rural revitalization construction and its mechanism by using the order probit model. It is found that: (1) Rural industry integration can significantly improve the satisfaction of rural revitalization construction, and this conclusion is still valid after considering a series of tests. (2) The improvement of rural industry integration degree is conducive to improve the satisfaction of rural revitalization construction, but different integration modes have different promoting effects on rural revitalization effect, especially the integration mode of technology penetration, chain extension and function expansion. (3) Raising household income, and enhancing economic status identity and subjective happiness perception are important mechanisms for rural industry integration to release the effect of rural revitalization. (4) The effect of rural industry integration on rural revitalization is more obvious in villages with higher economic development level and stronger intervention degree of rural affairs organization. This paper enriches the relevant research of rural industry integration, and provides new ideas for accelerating the process of agricultural and rural modernization, promoting the comprehensive revitalization of rural areas and improving the well-being of rural residents.