Study on the Influence of Lu Xun’s Hometown

位于浙江绍兴市的鲁迅故里作为国家5A级旅游景区和爱国主义教育基地，集丰富的文化资源和旅游资源于一体，具有重要的研究价值。本研究以鲁迅故里为研究对象，综合运用文献研究、问卷调查和数据分析等方法，从经济、文化、城市形象和文化教育四个维度，系统分析鲁迅故里文化旅游的影响力及其对旅游业的启示。研究发现，鲁迅故里文化旅游在促进绍兴经济发展、弘扬鲁迅精神、提升城市形象和开展文化教育等方面发挥着积极作用。基于此，本研究为鲁迅故里文化旅游的可持续发展提供参考，并为我国名人文化旅游的理论研究和实践发展提供借鉴。Located in Shaoxing City, Zhejiang Province, Lu Xun’s Hometown is a 5A-level national scenic spot and a patriotic education base. It integrates rich cultural and tourism resources and holds significant research value. This study takes Lu Xun’s Hometown as the research object and comprehensively employs methods such as literature research, questionnaire surveys, and data analysis. From four dimensions including economy, culture, urban image, and cultural education, it systematically analyzes the influence of Lu Xun’s Hometown’s tourism culture and its implications for the tourism industry. The study finds that Lu Xun’s Hometown’s tourism culture plays a positive role in promoting economic development in Shaoxing, carrying forward Lu Xun’s spirit, enhancing the city’s image, and conducting cultural education. Based on this, this study provides references for the sustainable development of Lu Xun’s Hometown’s tourism culture and offers insights for the theoretical research and practical development of celebrity tourism in China.