From Media Visibility to Check-in Craze: An Exploration of Tianjin Diving’s Viral Phenomenon

近年来，天津跳水相关话题牢牢占据热搜榜，各种相关视频、攻略、推文层出不穷，“旅游特种兵”更是齐聚天津。天津借助新媒体手段，通过“短视频 + 跳水”的裂变式传播，创新城市形象打造方式，“天津跳水”一跃成为现象级IP。文章以媒介可见性为理论基础，透过天津跳水现象，结合实际经验分析新媒体传播规律及特点，探讨了社交媒体时代的网红景观现象，通过对天津市的分析，从而了解网红现象背后的成因。文章通过个案研究、参与式观察、文献研究的方法，对追求媒介景观的行为进行分析。In recent years, topics related to Tianjin diving have consistently dominated trending lists, with an endless stream of videos, guides, and articles, attracting “tourism specialists” to gather in Tianjin. Leveraging new media, particularly the viral spread of “short videos + diving”, Tianjin has innovated its urban image creation, making “Tianjin diving” a phenomenal IP. Based on the theory of media visibility, this paper analyzes the communication laws and characteristics of new media through the Tianjin diving phenomenon, discusses the internet-famous landscape in the social media era, and explores the causes behind such phenomena via case studies, participant observation, and literature research.