Research on the Dissemination of the Culture of the Three Kingdoms on the TikTok Platform from the Perspective of Memetics

三国文化作为中华文明的重要文化遗产，其在短视频平台的传播研究对提升我国文化自信有着重要意义。本文研究基于模因理论框架，从抖音平台出发，对短视频中三国文化的传播特征、机制及其带来的社会效应作出详细研究。短视频平台为传统文化的传播提供了新的渠道，但受众在享受短视频平台带来传播便利的同时也需注意其带来的文化内涵浅表化等负面影响。As an important cultural heritage of Chinese civilization, the research on the dissemination of the culture of the Three Kingdoms on short video platforms is of great significance for enhancing China’s cultural confidence. Based on the theoretical framework of memetics, this paper, starting from the TikTok platform, conducts a detailed study on the communication characteristics, mechanisms, and the social effects brought by the dissemination of the culture of the Three Kingdoms in short videos. Short video platforms provide a new channel for the dissemination of traditional culture. However, while the audience enjoys the convenience of dissemination brought by short video platforms, they also need to pay attention to the negative impacts such as the superficialization of cultural connotations.