Research on the Media Labor of Child Bloggers: The Reconstruction of Childhood Images

本研究旨在探讨数字时代儿童博主在媒介劳动中的角色，并以尼尔·波兹曼提出的“童年的消逝”为研究背景，试图探索在成人和儿童共为观众的媒介文化中，儿童博主是如何“影响”和“被影响”，以及这种“影响”是以怎样的方式反映在他们塑造、表达和反思童年的过程中。通过文本分析法的运用，本文揭示了数字时代儿童博主通过短视频传播重新构建童年影像的过程，并探讨了数字化环境重构童年经验的多维面貌。尽管儿童影像体现了成人化、商品化的特点，但在儿童影像他者建构的悖论中，笔者认为这并不意味着“童年的消逝”，而是儿童话语权的回归与童年影像的重构。This study aims to explore the role of child bloggers in media labor in the digital age. Against the research background of Neil Postman’s “The Disappearance of Childhood”, it seeks to investigate how child bloggers are both “influencers” and “influenced” in a media culture where adults and children coexist as audiences, and how this mutual influence is reflected in their processes of shaping, expressing, and reflecting on childhood. Through textual analysis, this paper reveals the process by which child bloggers in the digital age reconstruct childhood images through short video communication and discusses the multidimensional aspects of childhood experiences reconstructed in digital environments. Although children’s images exhibit characteristics of adultification and commercialization, the author argues that within the paradox of the otherness construction of children’s images, this does not signify “the disappearance of childhood”, but rather the return of children’s right to speak and the reconstruction of childhood images.