THE RELATIONHIP BETWEEN DAILY REEL CONSUMPTION AND ITS IMPACT ON MINDFULNESS ATTENTION

This study investigates the correlation between daily consumption of short-form video content (reels) and mindfulness attention in young adults in India. The proliferation of reels, driven by high-speed internet, affordable smartphones, and social media algorithms, has significantly transformed media consumption habits, potentially leading to obsessive watching and mindless scrolling due to dopamine-driven reward systems. This can adversely affect attentional control, cognitive load, and emotional regulation. Mindful attention, crucial for psychological well-being, involves present-moment awareness and is increasingly difficult to sustain amidst digital distractions. The research found a modest negative association between daily reel consumption and mindfulness attention; participants who spent more time on reels exhibited diminished levels of mindfulness. This suggests that excessive digital media engagement, particularly with short-form videos, may reduce attention spans and hinder cognitive functions related to mindfulness. The study's findings highlight the necessity for promoting healthy media practices and balanced digital usage, especially among young adults, to mitigate the potential adverse effects on attention and overall well-being. Future research should explore these associations longitudinally, considering other influencing factors like personality traits, stress, and environmental influences