Characterization of Urban Traffic Flow Patterns Around General Santos City Public Market

This study characterizes the traffic flow dynamics of the road network surrounding the General Santos City Public Market, focusing on four key segments: Santiago Boulevard, Acharon Boulevard, Barreras Street, and Magsaysay Avenue. Using continuous video data collection over one week and field-based observations, traffic characteristics such as Hourly Variation, Peak Hour Volume (PHV), Daily Traffic (DT), Average Hourly Traffic (AHT), and Vehicle Composition (VC) were analyzed. Findings reveal that Acharon Boulevard recorded the highest daily traffic volume (55,402 PCU), followed by Santiago Boulevard. Peak congestion occurred between 7:00–11:00 a.m. and 3:00–6:00 p.m. The inner lanes adjacent to the market experience higher traffic volumes than the outer ones. Tricycles constituted the majority of traffic across all segments, averaging 58 percent of total vehicle composition. These results offer essential insights for traffic management strategies and future infrastructure improvements in commercial urban corridors.