Influencing Factors and Enhancement Strategies of Consumer Perceived Value in Used Electric Vehicles

With the rapid development of the new energy vehicle industry, the used electric vehicle (EV) market possesses significant potential. However, major challenges in the market, like uncertainty about quality due to uneven information and the absence of a system to assess the remaining value of power batteries, have seriously limited both how much value consumers see in these vehicles and the overall growth of the market. Based on the consumer perceived value theory, this study performs an in-depth analysis of the used EV market characteristics, with the dual objectives of exploring key factors affecting Chinese consumers' perceived value of used electric vehicles (EVs) and advancing the application of this theory in the used EV domain. At the same time, feasible strategies are proposed to address these influencing factors to improve consumer acceptance of used EVs and promote the healthy development of the market.