Entrepreneurial Characteristics and Their Influence on Growth and Performance of Agri-Startups

Agricultural startups in India are at a nascent stage, yet they have the potential to solve numerous problems faced by the agribusiness ecosystem. The rise of agricultural startups in India helps give this sector a much needed boost and promotes productivity, sustainability, and profitability. This study aims to explore the influence of entrepreneurial traits on the growth and performance of Agri- startups taking into consideration primary data from 60 agri-entrepreneurs belonging to the region of North Karnataka. This study explores the demographic, educational, and professional landscape of the entrepreneurs along with the lifecycle of these agri-startups. The study showcased a major imbalance in the gender, with a majority of male of male entrepreneurs along with an education level of graduate or higher education; most of whom had an experience of over a decade. The chi-square analysis indicated a significant variation in the stages of agri-startups and the impact of formal training. Correlation analysis showcased a positive and statistically significant relationship between the stage of agri-startups and turnover (Spearman’s ρ = .341, p < .01). Further, factor analysis identified three core components which include Maturity & Experience, Educational Orientation, and Socio-Demographic Exposure as the key entrepreneurial characteristics. The findings of the study emphasized the significant need of formal training, educational background, and startup maturity in the success of an agri-startup.