Perceptions of Tourism Students Regarding the Cultural Tourism Potential of Antalya

Cultural tourism, as highlighted by UNWTO, is among the fastest-growing alternatives to mass tourism. This study investigates the perceptions of associate degree students in the Tourism and Hotel Management Department regarding tangible and intangible cultural heritage, cultural sustainability, and the transmission of cultural values. A qualitative research method, phenomenology, was employed, and data were collected through focus group interviews and analysed using content analysis. Findings revealed two primary themes: "Social Elements" (language, traditions, and communication) and "Identity" (historical awareness and belonging). Participants emphasized the importance of cultural tourism in personal development and intercultural interaction. They also linked cultural tourism to environmental sensitivity, ethical values, national identity, and economic contribution. Students expressed a willingness to support cultural tourism through protecting local heritage and promoting cultural diversity. The study concludes that cultural tourism contributes not only to economic development but also to social cohesion and environmental awareness, making it a key component of sustainable tourism policies.