The Influence of E-Commerce Firms’ Social Networks on Risk-Taking—From the Interactive Perspective of Relational and Contractual Governance

随着越来越多的企业开始向电商企业转型，如何应对电商企业可能存在的风险成为一大难题。电商企业所依赖的社会网络是否会影响其风险承担？以“关系”为基础的竞争合作与以“契约”为核心的制度环境是否能调节电商企业社会网络对风险承担的影响？本文以389家电商企业为研究对象，运用层次回归方法，基于关系治理与契约治理互动视角，检验竞合关系与制度环境两类社会资本及其交互对电商社会网络与风险承担水平间关系的调节作用。实证结果表明：社会网络关系能提升电商企业风险承担；竞合关系、制度环境分别起到正向调节作用，且两者的交互能增强这一关系。As more businesses transition to e-commerce, managing its potential risks has become a major challenge. Does the social network on which e-commerce firms rely affect their risk-taking level? Can relationship-based competition/cooperation and contract-centered institutional environment moderate this impact? This study examines 389 e-commerce firms using hierarchical regression analysis. From the interaction perspective of relational and contractual governance, we test how coopetition relationships and institutional environment moderate the social network-risk-taking relationship. Findings indicate that: Social networks enhance e-commerce firms’ risk-taking; Both coopetition relationships and institutional environment positively moderate this relationship, with their interaction further strengthening the effect.