Summary of the Motivation of Enterprise Digital Transformation and Its Performance Research

数字化转型已经成为传统制造企业生存发展的重要策略。目前，企业数字化转型已积累起一定的文献基础，但缺少系统性的综述研究以提供全面认识。因此，本文首先科学地界定数字化转型的内涵，随后归纳了影响企业数字化转型的两种因素，包括政府政策的导向作用、消费者行为的转变，以及不同行业和区域之间的差异性等外部因素，而内部因素则涵盖转型目标、资源和能力以及转型条件等各个要素。随后深入剖析数字化转型对企业绩效的正向、负向和不确定三种影响效果，其中的影响机制包括特定的中介或调节机制。最后，在已有研究的基础上对未来研究提出展望。Digital transformation has become an important strategy for the survival and development of traditional manufacturing enterprises. At present, the digital transformation of enterprises has accumulated a certain literature basis, but the lack of systematic review research to provide a comprehensive understanding. Therefore, this paper first scientifically defines the connotation of digital transformation, then summarizes the two factors affecting the digital transformation of enterprises, including the guiding role of government policy, the change of consumer behavior, as well as the differences between different industries and regions such as external factors, and internal factors include transformation target, resources and ability and transformation conditions and other elements. Then in-depth analysis of the positive performance of digital transformation on enterprise, Negative and uncertain three influence effects, where the influence mechanism includes specific mediation or regulatory mechanisms. Finally, future research is proposed on the basis of existing studies.