In the brand we trust? The moderating role of journalistic values and news topics in the relation between news source and trust in news

This paper examines the relation between news source and trust, while considering the moderating role of journalistic values and type of issue the news deals with (politicized/ not politicized). We conducted a survey experiment in the Netherlands and Sweden. Results suggest that source type indeed matters for trust in news, and that information stemming from traditional sources is much more trusted than identical information coming from alternative websites or social media. The impact of source cue is partly explained by the weight people attach to journalistic values. This effect holds regardless of the issue the news deals with.

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Publication Details

Journal
Journalism
Published
2025-06-19
DOI
https://doi.org/10.1177/14648849251350374
Primary Topic
Social Media and Politics
Type
article
Field-Weighted Citation Impact
0.00

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article

In the brand we trust? The moderating role of journalistic values and news topics in the relation between news source and trust in news

Yariv Tsfati, Alyt Damstra, Jesper Strömbäck, Elina Lindgren et al.
Journalism
Social Media and Politics
article

In the brand we trust? The moderating role of journalistic values and news topics in the relation between news source and trust in news

Yariv Tsfati, Alyt Damstra, Jesper Strömbäck, Elina Lindgren, Rens Vliegenthart, Hajo G. Boomgaarden
article en

Abstract

This paper examines the relation between news source and trust, while considering the moderating role of journalistic values and type of issue the news deals with (politicized/ not politicized). We conducted a survey experiment in the Netherlands and Sweden. Results suggest that source type indeed matters for trust in news, and that information stemming from traditional sources is much more trusted than identical information coming from alternative websites or social media. The impact of source cue is partly explained by the weight people attach to journalistic values. This effect holds regardless of the issue the news deals with.

Journalism
University of Vienna (AT), University of Gothenburg (SE), University of Amsterdam (NL), University of Haifa (IL), Wageningen University & Research (NL)
Riksbankens Jubileumsfond
Openalex Percentile: Top 84%
Social Media and Politics
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In the brand we trust? The moderating role of journalistic values and news topics in the relation between news source and trust in news — Yariv Tsfati, Alyt Damstra, et al. · Journalism (2025) | TGRS Research Map | TGRS