Analysis of the Mechanism and Countermeasures for Influencing the Investment of International Students from Universities in Studying Local Culture in Gannan

随着“汉语热”的持续升温，留学生群体的跨文化学习投入研究逐渐成为关注焦点。基于学习投入理论框架，通过对赣南部分高校留学生学习投入行为、情感、认知维度构建评估模型的实证分析发现，来华留学生文化学习投入度整体呈中等偏上水平，其中情感维度均值最高，认知维度相对薄弱。基于研究结果，文章从多方位共同协作、发挥个体主观能动性、强化教师课内外支持及完善学校资源环境建构路径等方面，提出提升留学生文化学习投入的对策建议。With the continuous rise of the “Chinese Fever”, research on cross-cultural learning engagement among international students has gradually become a focus of attention. Based on the theoretical framework of learning engagement, an empirical analysis was conducted to construct an evaluation model for the behavioral, emotional, and cognitive dimensions of learning engagement among international students from some universities in southern Jiangxi. The results showed that the overall level of cultural and learning engagement among international students studying in China at the university was above average, with the highest average in the emotional dimension and relatively weak in the cognitive dimension. Based on the research results, countermeasures and suggestions are proposed to enhance the cultural learning investment of international students from various aspects, such as multi-faceted collaboration, individual subjective initiative, strengthening teachers’ in-class and out-of-class support, and improving the construction path of school resources and environment.