Digital Literacy Cultivation for College Students in the Context of Generative Artificial Intelligence: Opportunities, Challenges, and Optimization Strategies

数字素养教育随着数字技术的发展不断更新迭代，生成式AI技术为数字素养教育提出新的机遇与挑战。文章首先阐述大学生数字素养内涵，接着分析生成式AI带来的机遇及面临的挑战。通过对广东省大学生的数字素养现状问卷调查与分析，提出优化策略以期提升大学生数字素养和适应时代发展需求。Digital literacy education continuously evolves with the advancement of digital technologies. Generative AI presents both new opportunities and challenges for digital literacy education. This paper first elaborates on the connotation of university students’ digital literacy, then analyzes the opportunities brought by generative AI and the challenges it poses. Through a questionnaire survey and analysis of the current state of digital literacy among university students in Guangdong Province, optimization strategies are proposed to enhance students’ digital literacy and meet the demands of the digital era.