THE IMPACT OF SPECIALIZED DIGITAL B2B PLATFORMS ON INCREASING THE EFFICIENCY OF FOOD MARKETS

The influence of specialised digital B2B platforms on the efficiency of market mechanisms is studied on the example of the American marketplace Thomasnet. The transformational changes in production and logistics processes that occur under the influence of digitalisation, in particular in the food sector, are analysed. Prospects for the introduction of similar platforms in the Ukrainian market, taking into account local peculiarities, are determined. A SWOT analysis is carried out to identify the strengths, weaknesses, opportunities and threats of the digital transformation of the agricultural sector in the context of global integration.