Study on the Development Strategy of Sports and Recreation Industry in Pengzu Mountain

本研究采用文献资料法、逻辑分析法等，首先从区位、资源、人才等方面分析彭祖山体育康养产业发展的优势，然后从产业、产品等方面分析其发展的劣势，其次从政策、市场等方面分析其发展的机遇，最后从区域竞争、安全风险等方面分析其发展的威胁。基于此，本研究提出彭祖山体育康养产业发展的策略：推动产业协同，打造特色产品，完善保障机制及赋能智慧康养。This study adopts the literature method, logical analysis method, etc. First, it analyses the advantages of the development of the sports and recreation industry in Pengzu Mountain from the aspects of location, resources, talents, etc.; then, it analyses the disadvantages of its development from the aspects of industry, products, etc.; then, it analyses the opportunities of its development from the aspects of policy, market, etc.; and finally, it analyses the threats of its development from the aspects of regional competition and safety risks, etc. Based on the above, this study proposes strategies for the development of the sports and recreation industry in Pengzu Mountain: promoting industrial synergy, creating special products, improving the protection mechanism and empowering smart health and elderly care.