DIGITALIZAREA - OPȚIUNE STRATEGICĂ PENTRU ORGANIZAȚIILEDIN DOMENIUL SANITAR

Digitalization is seen as a strategic necessity for healthcare organizations that aim to remain competitive and adequately respond to patients' needs, capable of dealing with unexpected critical events. The paper aims to explore digitalization as a strategic option for healthcare organizations and at the same time emphasizes how it contributes to achieving strategic management objectives. In chapter one, we aim to highlight, by researching the specialized literature, the definitions, content and importance of strategic management in healthcare organizations, the stages of developing and implementing strategic management in the same context, but also the advantages that this field may encounter from the desire to digitize processes. Also, in chapter two, a yield analysis is pursued the efficiency of using a uniform and digitized medical system. In essence, the paper explores the role of digitalization as a strategic option for healthcare organizations, focusing on how it contributes to achieving strategic management objectives. The survey conducted within a public healthcare institution aims to measure the concrete effects of digitalization on operational efficiency, patient satisfaction and resource optimization. Therefore, the results of the study highlighted at the end of the paper show that in a proportion of over 70% of the responses, digitalization brings major improvements in the healthcare system and digitalization and digital transformation methods are essential for the development and optimal deployment of the healthcare system in Romania.