METHODS OF DECISION-MAKING WITH THE HELP AI TOOLS:THE EXTERNAL ENVIRONMENT AND ITS EFFECTS ON THE USEOF NEW TECHNOLOGY

Artificial intelligence (AI) plays an increasingly important role in the decision-making process, providing tools that analyze large volumes of data and help identify optimal solutions. In economics and business, AI can enhance forecasting, optimize strategies, and reduce risks. In Romania, the adoption of such technologies depends on factors like innovation openness and digital infrastructure. To explore user perceptions, this research applied a mixedmethod approach, combining a survey with semi-structured interviews. Results show that AI is positively perceived for its potential to automate tasks and increase efficiency. Nevertheless, high costs and lack of regulatory frameworks remain key challenges. Respondents believe AI will support, not replace, human workers, especially in repetitive or data-intensive tasks. Effective integration of AI requires investment in digital education and infrastructure, alongside a cultural shift toward innovation within organizations