Measuring Factors Affecting Halal Tour Guide Services, Community Based Sustainable Halal Tourism Development and Community Economic Sustainability on Halal Tourism Objects in Riau, Indonesia

This study aims to analyze the effect of halal tour guide services on community based sustainable halal tourism development and its impact on the economic sustainability of local community in Riau province.Using a quantitative approach with SEM-PLS survey and analysis methods, data were collected from 247 respondents consisting of tourists, businesses, and communities around halal tourism objects.The results showed that halal tour guide services have a significant effect on community based sustainable halal tourism development.The community based sustainable halal tourism development also has a positive influence on the economic sustainability of local community.In addition, halal tour guide services also have a direct and indirect influence (through the community based sustainable halal tourism development) on the economic sustainability of the community.The role of halal tour guide service has proven to be a catalyst in creating a tourism ecosystem based on Sharia, empowering communities, and supporting sustainable local economic growth.Theoretically, this investigation augments the discourse surrounding halal tourism and sustainable tourism by positioning halal pre-tourism as a pivotal element in the establishment of a tourism ecosystem that adheres to sharia principles, promotes inclusivity, and is conducive to community welfare.This framework further bolsters the Community-Based Tourism (CBT) paradigm within the realm of halal tourism and advocates for the advancement of microeconomic sustainability theories pertinent to the tourism industry.The research posits a series of strategic policy recommendations, which encompass: the implementation of specialized certification for halal pre-tourism, the fortification of institutional capacities within the pre-tourism community, the empowerment of halal small and medium-sized enterprises (SMEs), the incorporation of digital technologies predicated on artificial intelligence (AI) and the Internet of Things (IoT) in pre-tourism service delivery, and the seamless integration of pre-tourism developmental initiatives within the Regional Tourism Development Master Plan.Moreover, the study advocates for subsequent research