NEW TOOLS FOR STRATEGIC PLANNING OF INVESTMENT ATTRACTIVENESS OF INNOVATIVE START-UP PROJECTS

The article develops a comprehensive approach to assessing the investment attractiveness of startup projects. The principle of selecting indicators and methods for their parameterization in an integrated assessment for selecting sales markets for innovative software for navigation inside complex objects is formed. This approach allows you to determine priority areas for launching a startup. The comprehensive assessment included methods for economic assessment of the attractiveness of investment projects, methods for assessing the qualitative characteristics of investment attractiveness in the institutional environment of a startup, methods for assessing the concordance of interests of project stakeholders and the level of uncertainty in the business environment. The significance of the study lies in the possibility of a comprehensive assessment of alternative markets for the implementation of a startup project, taking into account institutional risks, which will increase the efficiency of its implementation.