STRATEGIC MANAGEMENT OF FINANCIAL STABILITY OF A MANUFACTURING ENTERPRISE UNDER CONDITIONS OF AGGRESSIVE SANCTIONS POLICY

The article provides a comprehensive analysis of strategies for managing the financial resilience of manufacturing enterprises under aggressive sanctions. The study covers key challenges, including restricted access to international markets, disrupted supply chains, and currency risks, while proposing tools to mitigate them: supplier diversification, localization of production, alternative currencies, and digital technologies. The methodology for evaluating strategy effectiveness, through liquidity ratios, profitability analysis, and stress-testing, is highlighted. The paper emphasizes the critical role of government support and the need to balance tactical flexibility with long-term innovation initiatives