DIGITAL PLATFORMS AND ECOSYSTEMS AS NEW CHANNELS FOR ATTRACTING CORPORATE FINANCING

The article examines various types of digital platforms and ecosystems that are actively developing in the field of corporate financing. In addition, a comparative analysis of the platforms is carried out, the main advantages and disadvantages of each method are identified for both the company and potential investors. As a result of using these investment methods, a business can receive the necessary capital, regardless of the company’s field of activity, the size of the project and the purpose of using the funds. The dynamics of channel development, market size and the number of investment platform operators are also analyzed, a conclusion is made about the positive development and improvement of this market. Thus, thanks to the development of digital platforms and ecosystems, it has become easier for companies to receive corporate financing, compared to traditional methods.