PATIENT-CENTRED LEADERSHIP IN HOSPITAL MANAGEMENT: ETHICAL RESPONSIBILITY AND STRATEGIC ROLES OF HEALTHCARE PROFESSIONALS

Purpose: to analyze the evolving role of medical professional leaders, particularly doctors and nurses, in hospital management. Materials and methods. The study used general scientific and special research methods: theoretical generalisation, comparative analysis, classification and grouping, statistical comparison and generalization. Results. The article highlights how managers are increasingly taking on leadership and administrative responsibilities traditionally handled by non-medical staff. The article explores the ethical responsibilities, strategic roles, and management functions of healthcare leaders, emphasizing their influence on patient outcomes, hospital efficiency, quality management, cost control, and organizational culture, ethical responsibility. It underscores the need for medical leaders to develop competencies beyond clinical expertise, including skills in leadership, economics, and risk management, to ensure high-quality patient-centerd care and effective hospital operations. Conclusions. Doctors and nurses are now playing a dual role in hospitals, balancing both medical and managerial responsibilities. Their impact extends beyond patient care to include quality improvement, cost management, and shaping the hospital’s organizational culture. To succeed in these roles, they must develop skills in leadership, finance, and risk management. However, despite these expanded duties, their primary commitment should always be to providing highquality treatment and achieving the best possible outcomes for patients.