Understanding advertising in the digital era: examining YouTube and Instagram advertisements by advertising value model

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Internet Marketing and Advertising
Published
2025-01-01
DOI
https://doi.org/10.1504/ijima.2025.10071907
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Understanding advertising in the digital era: examining YouTube and Instagram advertisements by advertising value model

Ayşegül Sağkaya Güngör
International Journal of Internet Marketing and Advertising
Digital Marketing and Social Media
article

Understanding advertising in the digital era: examining YouTube and Instagram advertisements by advertising value model

Ayşegül Sağkaya Güngör
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Internet Marketing and AdvertisingVol. 1(1)
Openalex Percentile: Top 81%
Digital Marketing and Social Media
DOISourceOpenAlex
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Understanding advertising in the digital era: examining YouTube and Instagram advertisements by advertising value model — Ayşegül Sağkaya Güngör · International Journal of Internet Marketing and Advertising (2025) | TGRS Research Map | TGRS