Socio-economic aspects of corporate health management of industrial enterprises personnel

In the present conditions of economic development, one of the key factors determining the quality of life of the working population is preservation of professional health and maintenance of long-term labour longevity of employees. This aspect is becoming more and more significant in the context of the growing competition at the labour market and the necessity of increasing labour productivity. This priority is realized through a complex of corporate initiatives that include specialized programs of professional health improvement aimed at achieving the optimal balance of physical, psychological and social well-being of the employees, which in its turn provides for increasing their labour efficiency and reducing the costs of enterprises for medical care and compensation. The article deals with the results of the study conducted among the heads of regional authorities. The study was devoted to the issues related to creation of methodological materials aimed at evaluation of the profitability of health promotion programs, implementation of the professional retraining systems based on modern labor market requirements, optimization of financing based on of economic feasibility and return on investment, development of regulatory framework based on economic performance indicators, and development of mechanisms of public-private partnerships in corporate health sector. The authors point out that investment in employees’ healthcare pay off by reducing morbidity, reducing staff turnover and improving the quality of products, and implementation of appropriate staff health promotion programs can be regarded as an important tool of strategic business development in the conditions of the modern market economics. One of the main strategic priorities influencing the creation of a decent life for the country’s working population is their professional health and professional longevity. Corporate target projects are used for this purpose, including the ones that involve corporate workplace health promotion programs allowing the employees to achieve their personal rational level of physical, mental and social well-being. To assess the impact of corporate measures aimed at improvement of the workers’ health the authors carried out a research that involved a survey of heads of regional government authorities. The analysis of the survey data revealed that regional “Public health promotion” projects are being actively developed and implemented in the regions alongside with the regional and municipal programs and plans for corporate health promotion. Proposals and recommendations of regional government authorities on improvement of development and implementation of corporate professional health promotion programs of industrial enterprises were related to the further development of regulatory and methodological documents, the methodological base, the process of professional retraining, and increased funding.