Agri Voice - A Voice based Direct Marketing Platform for Empowering Farmers Through IVR and Voice-To-Text Technology

Agriculture remains the backbone of India’s economy, yet farmers face significant barriers in accessing markets due to middlemen exploitation, transportation constraints, and digital illiteracy. AGRI VOICE is a voice-driven direct marketing platform designed to empower farmers by providing a simple, accessible, and effective marketplace. By leveraging Interactive Voice Response (IVR) and voice-to-text technology, farmers can list their produce via a phone call, and buyers can access these listings through a mobile/web application. This eliminates intermediaries, ensures fairer pricing, and broadens market reach. The proposed system integrates Twilio API, Speech Recognition API, and Firebase Authentication for robust, secure, and efficient operations. Experimental validation demonstrates high system accuracy, reduced transaction costs, and increased farmer profits. The proposed solution effectively bridges the digital divide and enhances rural economic opportunities.