TRANSFORMATION OF INFORMATION CULTURE UNDER THE INFLUENCE OF TECHNOLOGICAL INNOVATIONS

The acceleration of technological innovations and digitalization necessitates a profound theoretical understanding of the transformation of information culture within the knowledge society. Purpose: This article analyzes the interplay between the knowledge society, information culture, and technological innovations. Methods: The research is based on conceptual analysis and the synthesis of scholarly literature from related humanities and social science disciplines. Results: The analysis reveals that technology not only provides tools but fundamentally changes the practices of knowledge creation, dissemination, and interpretation, strengthening the role of visual culture and algorithmic systems. Globalization of the information space creates conditions for both unprecedented access to information and the spread of manipulation and reinforcement of the digital divide. It was established that effective navigation in this environment requires developed competencies – not only basic information literacy but also critical media and visual literacy to counter disinformation and understand media effects. Key threats to information security at individual and societal levels arising in the digital environment, including data privacy and cybersecurity issues, were investigated. The dynamics of the modern information market were outlined, particularly issues of platform monopolization and their influence on shaping public opinion. It is argued that the resilience of information culture depends on society's ability to critically comprehend technological impacts and adapt social institutions by developing mechanisms for ethical reflection and responsible technology use. Practical Value: The results will contribute to the development of educational strategies and cultural policies for fostering an adaptive and critical information culture.