A SURVEY OF A RETAIL FACILITY WITH ENTERTAINMENT TENANTS IN TOKYO

This study conducted a questionnaire survey of users of a commercial facility with entertainment tenants in Tokyo and got the following results: (1) As characteristics of the facility, the number of users who spent a large payment amount was small, and the younger generation spent a larger amount than the older generation. (2) Users of entertainment tenants showed higher payment amounts, time spent, and satisfaction. (3) A large entertainment tenant was highly effective in attracting visitors without encouraging them to visit other tenants, but small entertainment tenants contributed to circulate them to multiple tenants and to increase their payment amounts.