USKOVITLANI „ĆI“ I GORAK UKUS ŽUČI: POJMOVNE METAFORE ZA BES U KINESKOM I SRPSKOM JEZIKU

Emotions, as an extremely abstract domain, form a suitable ground for researching the role of con- ceptual metaphor and metonymy in everyday human life. This paper aims to use Chinese and Serbian as examples to analyze anger metaphors in the two languages, thereby determining the extent to which the conceptualization of emotions is universal and where it is influenced by specific cultural beliefs. Since the basis for the conceptualization of emotions is the bodily reactions they cause, the assumption is that conceptual metaphors for anger in different languages, including Chinese and Serbian, will be relatively similar. The analysis presented in this paper indicates that there are indeed significant overlaps in the conceptual metaphors for anger in Chinese and Serbian, with differences occurring at a lower level of conceptual organization—in specific variants of general metaphors. The causes of these differences are unique cultural concepts and specific cultural beliefs that influence the particular content of conceptual metaphors in each language and culture.