ASSESSING THE ENGLISH LANGUAGE NEEDS OF BSBA MAJOR IN HUMAN RESOURCE MANAGEMENT: FOUNDATION FOR A TAILORED SYLLABUS DESIGN

This research examined the English language proficiency of BSBA Human Resource Management students at Kapalong College of Agriculture, Sciences, and Technology (KCAST), concentrating on the four macro skills: listening, speaking, reading, and writing. The objective was to discover deficiencies in students' language skills and provide a curriculum to meet their requirements. The researchers used a mixed-methods approach, gathering quantitative data via a survey completed by 100 students in their first and second years, and qualitative data via interviews with 10 randomly chosen students. The results indicated that students had modest proficiency in reading and listening, however encountered considerable difficulties in speaking and writing, adversely impacting their capacity for effective communication in academic and professional settings. The students articulated a want for more stimulating and pragmatic English sessions that reflected real-world marketing situations. The research advocated the creation of a customized English for Specific Purposes (ESP) curriculum for marketing students, including task-based learning and practical applications to enhance their language skills and professional preparedness. Keywords: Needs Analysis, Macro Skills, Language Proficiency, BSBA Human Resource Management, ESP Syllabus