Bibliometric Analysis of Digital Trade Research Hotspots Based on CiteSpace

本研究运用CiteSpace软件对数字贸易相关文献进行计量分析，基于中国知网(CNKI)和Web of Science数据库，分别筛选出625篇中文文献与389篇外文文献作为样本。通过绘制发文量趋势图、关键词共现图等多种图谱，发现数字贸易自2018年起受关注程度不断上升，且国内外都对技术创新、电子商务、贸易等热点开展研究，但是也有各自的研究侧重点，国内主要从宏观视角来研究数字经济、数字技术等，国外主要侧重于加密市场、保护动机理论等隐私保护的研究。此外，通过关键词突现分析，明晰了研究热点的动态变化，数字治理、国内监管等或将成为未来研究热点。我国学者需加强合作，并且深入开展数字贸易规则制定的研究，以推进数字贸易领域研究不断深入。This study employs CiteSpace software to conduct a quantitative analysis of literature related to digital trade. Based on the China National Knowledge Infrastructure (CNKI) and Web of Science databases, 625 Chinese-language articles and 389 foreign-language articles were selected as samples. By drawing various graphs such as the trend chart of publication volume and the co-occurrence map of keywords, it was found that the attention to digital trade has been continuously increasing since 2018. Both domestic and foreign researchers have focused on hot topics such as technological innovation, e-commerce, and trade. However, there are differences in their research emphases. Domestic research mainly focuses on the macro perspective of the digital economy and digital technology, while foreign research mainly focuses on privacy protection in areas such as the encrypted market and protection motivation theory. Additionally, through the analysis of keyword bursts, the dynamic changes in research hotspots were clarified. Digital governance and domestic regulation may become future research hotspots. Chinese scholars need to enhance cooperation and conduct in-depth research on the formulation of digital trade rules to promote the continuous deepening of research in the field of digital trade.