Peningkatan Kualitas Pelayanan Publik Dengan Model Inovasi Pelayanan Perizinan Reklame Pada Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Gresik

Despite offering many benefits, digitalization of public services also faces various challenges. One of the main problems found in the Si Cantik website for processing advertising permits in Gresik Regency is the less than optimal readiness of the newly implemented digital system. This is reflected in the ongoing technical constraints in the use of the licensing website, as well as the lack of socialization and education to the public regarding the use of the system. In addition, the human resources (HR) owned by the Gresik Regency Investment and One-Stop Integrated Service Office are also not fully ready to operate and manage the digital system. The limited competence and skills of HR in the field of information technology are one of the inhibiting factors in the implementation of this innovation. This study aims to describe and analyze the improvement of the quality of public services with an innovation model for advertising licensing services at the Gresik Regency Investment and One-Stop Integrated Service Office; Identifying and analyzing inhibiting factors for improving the quality of public services with an innovation model for advertising licensing services at the Gresik Regency Investment and One-Stop Integrated Service Office and to describe and analyze the existing conditions of advertising licensing services at the Gresik Regency Investment and One-Stop Integrated Service Office. This study uses a qualitative approach that aims to understand symptoms that do not require quantification. The results of the study show that the quality of advertising licensing services at the Gresik Regency DPMPTSP has increased rapidly after the implementation of the SiCantik Cloud digital system, changing services from manual to digital services. The conclusion of this study is that improving the quality of advertising licensing services at the Gresik Regency Investment and One-Stop Integrated Service Office (DPMPTSP), although it has improved with the adoption of SiCantik Cloud, still faces several obstacles. Technical constraints are a significant obstacle. Problems such as frequent application errors, slow loading processes, and central server disruptions are often experienced by applicants. The human resources (HR) factor shows that the limitations of digital literacy in society are the main challenge, because the use of SiCantik Cloud requires basic skills in operating computers and managing digital documents.