Implementation of a multi-component alcohol policy in Ireland: A qualitative study exploring barriers and facilitators to implementation

Given the range of challenges perceived in implementing this comprehensive alcohol policy, our study underlines the need for strategic implementation planning, for ongoing evaluation and monitoring of the policy measures, and for adequate resourcing of inner setting actors. The study also notes the importance of anticipating and planning for continued industry lobbying during the implementation phase, acknowledging the reality of the "politics of implementation".