A NEEDS ANALYSIS ON THE ENGLISH LANGUAGE NEEDS AMONG BUSINESS ADMINISTRATION STUDENTS: BASIS FOR CURRICULUM DEVELOPMENT

This analysis aimed to analyze Kapalong College of Agriculture, Sciences and Technology Business Administration students regarding their language proficiency level so as to uncover specific gaps in their skills and to develop an appropriate language curriculum that very well suits their academic and career endeavors. It employed a combination of methods, the standardized proficiency tests and a deep interview format used to assess the skills of students under the four macro areas of listening, speaking, reading, and writing for mixed methods studies. The quantitative data then analyzed using descriptive statistics for measuring proficiency levels, while qualitative data from the insights of students indicate perceived learning challenges and preferences. Based on such findings, the study recommended the infusion of realistic and task-based activities capturing real-world business scenarios, into the English syllabus. In addition, it proposes a specialized syllabus for Business Administration students focusing on business writing, professional oral communication, and critical reading of financial and legal texts. This study provides an empirical basis for the implementation of a contextualized language program designed to improve students’ workplace readiness. Keywords: Language Needs Analysis, Business Communication, Language Proficiency, Curriculum Development, English for Specific Purposes (ESP)