Enhancing Survey Participation in Academic Research: Strategies, Challenges, and a Framework for Optimal Response Rates
Survey-based research plays a critical role in academic inquiry, offering valuable insights into human behavior,perceptions, and experiences. However, declining response rates have emerged as a significant methodological concern,threatening the validity and generalizability of research findings. This paper explores what constitutes an optimal survey responserate in contemporary academic research and examines the key factors contributing to low participation. Drawing from existingliterature and best practices, the paper evaluates current strategies used to improve response rates, including survey design,communication techniques, timing, and incentive models. Furthermore, it introduces a strategic framework aimed at enhancingparticipation while maintaining ethical standards. The discussion addresses the practical challenges of implementing thesestrategies across diverse research contexts and offers recommendations for both individual researchers and academicinstitutions. By synthesizing evidence-based approaches and proposing a flexible response optimization model, the papercontributes to the ongoing effort to improve the quality and reliability of academic survey research.
Authors
- Mitra Madanchian (ORCID: https://orcid.org/0000-0003-0664-5865)
- Hamed Taherdoost (ORCID: https://orcid.org/0000-0002-6503-6739)
Publication Details
- Journal
- European Conference on Research Methodology for Business and Management Studies
- Published
- 2025-06-17
- DOI
- https://doi.org/10.34190/ecrm.24.1.3724
- Citations
- 2
- Primary Topic
- Survey Methodology and Nonresponse
- Type
- article
- Field-Weighted Citation Impact
- 8.85