THE POTENTIAL IMPACT OF REMOTE WORK CULTURE ON EMPLOYEE SATISFACTION: IN IT SECTOR ORGANIZATIONS

Retaining employees in the 21st-century workforce became one of the most significant challenges for HR practitioners during the COVID-19 pandemic. Satisfying the evolving needs of employees in the IT sector proved to be a complex task for HR managers operating in a dynamic and uncertain environment. To manage employee turnover and enhance satisfaction, IT companies continuously developed practical and innovative strategies. This empirical study investigates the impact of remote work on employee satisfaction within the IT industry. Data were collected from 130 employees across various IT companies using a structured questionnaire, with all items measured on a 5-point Likert scale. The study employs primary data collection supported by a review of relevant articles, blogs, research papers, reports, and online news sources. Key variables examined include remote work, reward and recognition, and work-life balance. The findings reveal a significant degree of internal consistency and convergent validity in the measurement model. Furthermore, the literature review explores prior research on employee satisfaction in the IT sector, particularly in the context of remote work. The results indicate that employee satisfaction is positively influenced by remote work culture, rewards and recognition, and work-life balance.