Influence «Green» Demand Factor of Demand on Housing Sales in Primary Real Estate Market

The sustainable development of the primary residential real estate market is largely determined by the success of housing sales by developers, which, other things being equal, largely depends on demand factors, which determines the need for their systematization, study and monitoring. One of the demand factors, the influence of which has been increasing in recent years, is the «green» factor; its impact on the economy of developers is ambiguous and requires study in the context of political, economic, socio-demographic and technological trends. The article shows the place and importance of the «green» factor in the system of factors of demand for housing in the primary real estate market, clarifies the definition of the concept of «demand», examines the main documents regulating the norms of «green» construction in the Russian Federation in the context of its basic principles, minimum requirements for projects, construction and operation are shown, allowing housing to be classified as «green», the ambiguity of the influence of the «green» factor on the cost and sales of housing is shown, the possible nature of this influence under different conditions is shown, the main reasons for the positive influence of the «green» factor of demand on sales of eco-housing both in the country as a whole and in the Baikal region.