Research on Color Metaphor and Its Mechanism

在具身认知思潮的影响下，对颜色的隐喻研究逐渐被人们所重视。本文通过文献梳理颜色隐喻的相关研究，发现颜色隐喻是指用颜色来理解其他抽象概念。颜色隐喻的研究主要分为四个方面：不同抽象概念的颜色隐喻；颜色隐喻对心理功能的影响；颜色属性的隐喻研究和不同文化的影响。同时，对于颜色隐喻的形成机制，心理学家在隐喻研究的理论基础上还提出了习得性联结理论和颜色情境理论来解释。此外，未来可以进一步深入探讨各颜色属性的影响，不同文化背景下颜色的隐喻含义，以及颜色与抽象概念之间的映射关系，这种隐喻联结会对个体的认知、情绪和行为产生什么样的影响。Under the influence of the trend of embodied cognition, the metaphorical research on colors has gradually been valued by people. This article reviews the relevant research on color metaphor through literature and finds that color metaphor refers to the use of color to understand other abstract concepts. The researches on color metaphor is mainly divided into four aspects: color metaphor of different abstract concepts; The influence of color metaphors on psychological functions; Metaphorical research on color attributes and the influence of different cultures. Meanwhile, regarding the formation mechanism of color metaphors, psychologists have also proposed the learned association theory and the color-in-context theory on the basis of the theory of metaphor research to explain. Furthermore, in the future, the influence of various color attributes, the metaphorical meanings of colors in different cultural backgrounds, the mapping relationship between colors and abstract concepts, and the impact that this metaphorical connection have on an individual’s cognition, emotions and behaviors can be further explored in depth.