A Study on the Correlation between Psychological Richness, Implicit Self-Esteem and Conspicuous Consumption Tendency of College Students

本研究主要探究大学生心理丰富性、内隐自尊及炫耀性消费的关系。采用王亚静等人修订的中文版短版心理丰富性问卷、内隐自尊联想测验(IAT测验)及炫耀性消费量表调查了175名在校大学生。结果：大学生心理丰富性与炫耀性消费呈显著负相关；内隐自尊与炫耀性消费呈显著负相关；心理丰富性和内隐自尊呈显著正相关；心理丰富性与内隐自尊对炫耀性消费具有直接预测作用，并且内隐自尊在心理丰富性与炫耀性消费之间起部分中介作用。本研究的结论是大学生心理丰富性水平越高、内隐自尊越强，炫耀性消费倾向越低。This study mainly explores the relationship between psychological richness, implicit self-esteem and conspicuous consumption among college students. A total of 175 college students were surveyed using the Chinese version of the short psychological richness questionnaire, the implicit self-esteem association test (IAT test) and the conspicuous consumption scale revised. Results: There was a significant negative correlation between college students’ psychological richness and conspicuous consumption. There was a significant negative correlation between implicit self-esteem and conspicuous consumption. There was a significant positive correlation between psychological richness and implicit self-esteem. Psychological abundance and implicit self-esteem have a direct predictive effect on conspicuous consumption. The conclusion of this study is that the higher the level of psychological richness, the stronger the implicit self-esteem, and the lower the propensity to conspicuous consumption.