THE ROLE OF MARKETING COMMUNICATIONS IN THE DEVELOPMENT OF THE CIRCULAR ECONOMY TO ENSURING THE RESILIENCE OF TERRITORIAL COMMUNITIES

The article discusses the importance of marketing communications in the development of the circular economy, particularly through educational campaigns, the involvement of local initiatives, and the enhancement of corporate social responsibility. It separately examines the benefits of circular practices for strengthening the economic resilience of communities, developing local waste recycling initiatives, and improving the ecological stability of regions. The application of circular practices ultimately creates stronger communities that are capable of effectively responding to global challenges while conserving natural resources and improving the quality of life for residents.