THE ROLE OF AN ECOLOGICALLY ORIENTED ECONOMY IN THE PROCESSES OF POST-WAR RECONSTRUCTION OF REGIONS

The role of an environmentally oriented economy (EOE) in the post-war recovery of Ukraine's regions is examined. Emphasis is placed on the necessity of integrating ecological principles to ensure sustainable development, restore energy infrastructure, modernize technologies, and create socio-economic conditions for growth. Challenges associated with the implementation of EOE, including technical, financial, and social aspects, are analyzed alongside opportunities for developing sectors such as renewable energy, eco-tourism, and the circular economy. The importance of international cooperation and decentralized governance in implementing green initiatives is highlighted. Special attention is given to fostering ecological awareness among the population through educational and informational programs.