Results of the analysis of environmental factors for the implementation of a platform gaming service in the fi eld of public catering

Relevance. In the era of total digitalization, the search for and implementation of ways to improve the efficiency of commercial facilities is becoming an important and urgent task. Purpose. Justification of the methodological basis for the development of innovative solutions based on gamification mechanics aimed at increasing the economic sustainability of catering enterprises. Materials and methods . Comparative analysis of gamification concepts, classification of gaming tools, adaptation of frameworks from related areas, benchmarking of successful cases, pilot testing of a hypothesis, modeling the relationship between game mechanics and financial activities. Results. Results of the study in the field of preparing the architecture and functional content of a platform solution based on the use of digital game mechanics for the restaurant business market. The approaches to the implementation of marketing tools in the catering industry are identified and summarized, the novelty of the proposed solution is highlighted and architectural solutions of the developed platform are presented. Conclusions . It is necessary to implement new methods to improve the efficiency of catering facilities. It is important to continue further research into the commercial attractiveness of such solutions.