Behavioral patterns of sellers in the secondary market for sports event tickets, using the example of matches from the Continental Hockey League

The purpose of the study is to create a comprehensive understanding of the behavioral patterns of resellers based on the volume and sources of ticket supply for sporting events in the secondary market. Research methods: analysis of the secondary ticket market using statistical information processing methods, aggregation, and grouping of sellers and buyers based on the primary behavioral model. Research results and conclusions. The data obtained on ticket resale models for sporting events allowed for the identification of two behavioral models of resellers: amateur resellers, who create a variety of pricing offers, and professional resellers, who generate high pricing offers. It has been found that the secondary ticket market creates adverse effects both directly for the hockey club and for the end consumers of the entertainment product, which imposes a significant financial burden.